1. Analyzing what is relevant to a successful and banking relationship, so that banks can achieve and maintain customer satisfaction in the new climate.

2. Identifying and commenting in what we see as the key actions that bank must take to retain and expand their customer ease in this challenging and increasingly sophisticated market.

The main objective of this research is on the interrelationships among service quality, customer satisfaction and customer loyalty in the banking sector. Therefore, the sample for this study was selected from the bank customers.


In case of data collection there are two types of data i.e. primary data and secondary data.

Primary Data

Information obtained from the original sources by researcher is called primary data. In this study primary data was collected using a Questionnaire and Interview with experts.

Secondary Data

Secondary data was collected from various reference books, websites and newspaper articles.

Sampling Segments: Customers, Bankers, Industry expert.

Sample Size: 100 respondents

Representative APR 391%

Let's say you want to borrow $100 for two week. Lender can charge you $15 for borrowing $100 for two weeks. You will need to return $115 to the lender at the end of 2 weeks. The cost of the $100 loan is a $15 finance charge and an annual percentage rate of 391 percent. If you decide to roll over the loan for another two weeks, lender can charge you another $15. If you roll-over the loan three times, the finance charge would climb to $60 to borrow the $100.

Implications of Non-payment: Some lenders in our network may automatically roll over your existing loan for another two weeks if you don't pay back the loan on time. Fees for renewing the loan range from lender to lender. Most of the time these fees equal the fees you paid to get the initial payday loan. We ask lenders in our network to follow legal and ethical collection practices set by industry associations and government agencies. Non-payment of a payday loan might negatively effect your credit history.

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